Personalised Direct Mail and Cards for UK Opticians
Help your practice stand out from generic recall emails with beautiful, fully personalised direct mail sent automatically to your patients. From eye test reminders and spectacle pick-up thank-yous to Google review requests, every card or postcard is individually tailored and posted for you. Connect your system once to keep your appointment book full while building lasting patient loyalty.
Free to try · printing and UK postage included when you send
When opticians send post
Six moments that work — each card written for the person it goes to.
Biennial Eye Test Recall
Sent two years after a patient's last comprehensive eye exam.
“Hello Sarah, it has been two years since your last eye exam with us. Your vision changes gradually, so scan the code below to book your tailored sight test today.”
Frame Collection Thank You
Sent a few days after a patient collects their new glasses.
“Dear Sarah, thank you for choosing us for your new glasses! We hope you love your new frames. Scan the code to see a short video on looking after your lenses.”
Contact Lens Trial Follow-Up
Sent two weeks into an initial contact lens trial.
“Hi Sarah, how are you getting on with your new contact lenses? Scan the QR code to reorder your supply or ask our optometry team any quick questions today.”
Annual Style Consultation
Sent to existing lens wearers ahead of new seasonal eyewear arrivals.
“Hello Sarah, our new designer eyewear collection has just arrived in practice. As a valued patient, scan your unique code to reserve an exclusive styling consultation with our team.”
Google Review Request
Sent after a successful patient appointment or pair fitting.
“Hi Sarah, thank you for visiting our practice recently. We would be immensely grateful if you could tap the link or scan the code below to leave us a Google review.”
Lapsed Patient Re-engagement
Sent to patients who haven't visited the practice in over three years.
“Dear Sarah, we miss seeing you in practice! Your eye health matters to us, so scan your personalized QR code to claim an exclusive offer on your next sight examination.”
Automated Practice Recall Mail
Connect your system via API, Zapier, or HubSpot to automatically trigger printed cards based on patient appointments and milestones.
Trackable Results via QR Codes
Every letter, postcard, or card includes a personalized QR code that tracks scans, clicks, and bookings back to your practice in real time.
Complete Hands-Free Postage Included
We design, write, print, and post every piece of mail with postage included, saving your front-of-house practice staff valuable time.
Questions opticians ask
How does the system integrate with our practice management software?+
You can connect your system using our integrations for HubSpot, Zapier, or API, or simply upload a CSV patient list directly to your dashboard.
Is postage included in the service?+
Yes, complete printing, bespoke design, and postage are all included in one simple workflow with no hidden fees.
Can we track how many patients respond to each postcard or card?+
Every card includes a unique QR code leading to a personalized landing page, allowing you to track scans, clicks, video views, and review submissions instantly.
Can we send personalized letters to local business partners?+
Yes, for business outreach our system can analyze recipient websites, include pictures of their premises, and feature their logo for tailored corporate eyecare messaging.
See yours in a minute
Put in your website — our studio makes a card and postcard from your opticians to your customers. Free.
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