Privacy & Cookie Policy
Last updated 22 October 2026
Who we are
Personalized Marketing is run by Personalized Marketing ("we", "us"). We're the controller of the information about our business customers described here, and a processor of the recipient lists our customers send us (see our data processing agreement). Questions or requests: hello@personalizedmarketing.co.uk.
Information about our customers
| Information | Why we use it | Legal basis |
|---|---|---|
| Account details: name, work email, company, password | To run your account, send receipts and service emails | Contract |
| Your brand: logo, colours, website, messages, video messages | To design and send the items you ask for | Contract |
| Payment details | Handled by Stripe — we never see or store your card number | Contract |
| Receipts and order records | Accounting and tax | Legal obligation |
| The data declaration you confirm (who, when, IP address, wording) | To show the lists you send were confirmed as lawful | Legitimate interests |
| Service emails (designs ready, items posted, scans, weekly digests) | To keep you informed about your campaigns | Contract — you can switch most of them off |
| Usage data and cookies | See Cookies | Consent (except essential cookies) |
People who receive our customers' post
If you've received a card, postcard or letter from one of our customers, that business decided to send it and is the controller of your details; we process them on its behalf, only to design, print, post and track the item. If the item has a QR code, scanning it opens a page about that item; what you do there (opening it, pressing a button, filling in a form) is shared with the business that sent it.
Don't want post like this? Visit personalizedmarketing.co.uk/optout — we'll stop every business that uses us from posting to that address.
For business recipients, designs may use public information from the business's own website (its logo, a photo of its premises and — only where the sender switches it on — owners and managers from its own team page). We never use social media for this.
Who we share it with
Only the services we need, under contract: Stripe (payments), Prodigi and Intelliprint (printing and posting, UK), Cloudflare (secure file storage), Google and Replicate (AI design and writing — no recipient addresses are sent), Hostinger (hosting and email), and, only if you accept analytics cookies, Google Analytics, Google Ads and Meta. Some providers are in the USA; transfers are protected by the UK International Data Transfer Addendum or the UK–US data bridge. We never sell personal information.
How long we keep it
- Your account: while it's open. Close it any time by emailing us.
- Receipts and orders: 6 years, for tax and accounting.
- Recipient lists and tracking: up to 24 months after an item is sent, unless the business that sent it asks us to delete them sooner.
- Opt-outs: kept for as long as we operate, so we can keep honouring them.
Your rights
You can ask for a copy of your information, ask us to correct or delete it, object to or restrict how we use it, ask us to move it to another service, and withdraw consent at any time. Email hello@personalizedmarketing.co.uk — we reply within one month. If we hold your details on behalf of a business that sent you post, we'll pass your request to them and help them answer it. You can complain to the Information Commissioner's Office (ico.org.uk, 0303 123 1113).
Cookies
| Cookie | Purpose | Needs consent? |
|---|---|---|
| PHPSESSID | Keeps you logged in — the site can't work without it | No (essential) |
| ac_bref | Remembers which business invited you, so you both get your "give 20, get 20" credits (90 days) | No (needed for the referral you used) |
| Google Analytics (_ga, _ga_*) | Counts visits and how the site is used | Yes |
| Google Ads (_gcl_*), Meta Pixel (_fbp) | Measures whether our adverts work | Yes |
Analytics and advertising cookies are only set if you press "Accept" on the cookie banner. Change your mind any time: Cookie settings.
Changes
If we change this policy in a way that matters, we'll tell customers by email and update the date above.