Personalised Cards & Letters for Independent Bookshops
In a world of digital inbox clutter, nothing beats the tactile charm of a beautifully printed card popping through the letterbox. Connect your online store or customer list to automatically send custom-designed cards, postcards, and letters that nurture your reading community. From welcoming new loyalty members to inviting regulars to book launches, we design, print, and post every piece for you.
Free to try · printing and UK postage included when you send
Put in your website and see the card your independent bookshop would send — in about a minute.
Try it freeWhen bookshops send post
Six moments that work — each card written for the person it goes to.
Loyalty Club Welcome
Sent automatically when a reader joins your VIP or book club list.
“Hello Sarah, welcome to our bookshop family! We are thrilled to have you with us. Scan the QR code inside to choose your first complimentary bookmark and explore our monthly staff picks curated just for you.”
Book Birthday Anniversary
Sent one year after a customer purchases a memorable book or joins your store.
“Happy reading anniversary, Sarah! It has been a year since you joined our shop. To celebrate, scan the QR code to claim 15% off your next favourite read, whether online or in store.”
Seasonal Staff Recommendations
Sent ahead of summer reading, World Book Day, or the festive shopping season.
“Hello Sarah, summer reading season has arrived! We have handpicked five cozy titles we know you will adore. Scan the QR code on this postcard to browse the list and order your copies for delivery or click-and-collect.”
Lapsed Reader Win Back
Sent to readers who have not made a purchase in six months.
“We miss seeing you browsing our shelves, Sarah! Our kettles are on and new releases have landed. Scan the QR code to enjoy a complimentary hot drink and £5 off your next visit to the shop.”
Google Review Request
Sent after a customer collects a custom order or attends an event.
“Thank you for joining our author evening, Sarah! As an independent shop, local support means everything to us. Would you mind scanning the QR code below to leave us a quick Google review? It helps other readers find us!”
Exclusive Book Launch Invite
Sent to top customers when hosting a local author event or signing.
“Dear Sarah, you are warmly invited to an exclusive evening with our favourite local author next month. Scan the QR code to reserve your priority place and preview signed hardbacks before general release.”
Seamless eCommerce and CRM Integration
Connect your Shopify store, POS, or CRM platform to trigger printed mail automatically whenever customer milestones are hit.
Fully Personalised Printed Mail
Every card, postcard, or letter features bespoke messaging tailored to your reader's habits, complete with included UK postage.
Measurable Results and Lead Tracking
Unique QR codes and offer codes allow you to track web visits, scans, and book sales generated by every mailing.
Questions bookshops ask
Can I trigger cards automatically from my online shop?+
Yes, you can seamlessly connect Shopify, HubSpot, Zapier, or our API to send cards automatically based on customer actions like orders, sign-ups, or inactivity.
Is postage included in the service?+
Absolutely. We handle the printing, individual personalisation, packaging, and UK postage so you never need to visit the post office.
How do QR codes track redemptions and sales?+
Each card features a unique personalized QR code linking to a dedicated landing page, allowing you to track scans, clicks, video views, and review submissions in real time.
Can I send personalized letters to local schools or businesses?+
Yes, for B2B outreach our system can analyze a recipient's website to feature their premises or logo, helping you pitch school book fairs or corporate gift orders effortlessly.
See yours in a minute
Put in your website — our studio makes a card and postcard from your independent bookshop to your customers. Free.
✨ Design my card