Personalised Cards, Postcards and Letters for UK Nurseries
Building strong, trusting relationships with parents is at the heart of every successful nursery. Personalized Marketing helps you send tailored, beautifully printed cards and letters directly to families—from welcoming new children to asking for Google reviews and following up on show-around visits. Simply connect your CRM or upload your mailing list, and we handle the rest, including individual design, personal QR codes, and postage.
Free to try · printing and UK postage included when you send
Put in your website and see the card your children's nursery would send — in about a minute.
Try it freeWhen nurseries send post
Six moments that work — each card written for the person it goes to.
Welcome & Settling In
Sent to parents right after their child completes their first week at the nursery.
“Dear Sarah, we have loved getting to know your little one during their first week with us! Thank you for trusting us with their care. Scan the QR code to watch a short video update from their key person.”
Show-Around Visit Thank You
Posted automatically to prospective parents following a nursery tour.
“Hi Sarah, thank you for visiting our nursery this week. It was wonderful meeting you and discussing your child's early years journey. Tap or scan the QR code to secure your place or ask us any questions.”
Pre-School Graduation Wishes
Sent to children and parents as they prepare to move on to primary school.
“Dear Sarah, we are so proud of how much your child has grown during their time with us! As they get ready for big school, scan the QR code to download their keepsake photo card and graduation memories.”
Google Review Request
Sent to families after three months of attendance when they are happy and settled.
“Hi Sarah, we hope your family is loving life at our nursery! If you have a moment, scanning the QR code takes you straight to our Google page where you can share a brief review. It means the world to us.”
Parent Referral Invitation
Mailed to current parents to encourage word-of-mouth recommendations.
“Dear Sarah, do you have friends looking for local childcare? Share the love and use the QR code on this card to refer a family—you will both enjoy a special thank-you discount on your next monthly invoice.”
Re-engaging Enquiring Families
Posted to parents who toured the nursery but have not yet registered.
“Hi Sarah, we noticed you are still choosing the perfect childcare place. We would love to welcome you back for another visit! Scan the QR code to view our upcoming open session and reserve your place.”
Fully Automated Direct Mail
Connect your nursery software, HubSpot, or Zapier to post cards automatically when children join, celebrate milestones, or tour your premises.
Tracked Enquiries and Reviews
Every card includes a unique QR code taking parents to personalised video messages, review links, or booking forms, letting you track scans in real time.
Hassle-Free Printing and Postage
We design, print, and post every item with UK postage included, saving your office team hours of manual admin work.
Questions nurseries ask
How does the system integrate with our nursery management software?+
You can connect via Zapier, HubSpot, Shopify, or our custom API to trigger card sends automatically. Alternatively, your team can simply upload a CSV spreadsheet of parent contact details whenever you want to run a campaign.
Can we include personalised imagery or video links for parents?+
Yes, each card can feature bespoke images, logos, and custom QR codes. The QR codes can link directly to personalised landing pages containing video greetings from key workers, tour booking pages, or Google review links.
Is Royal Mail postage included in the service?+
Yes, full printing, high-quality card stock, custom personalisation, and UK postage are all included in one straightforward service.
Can we send cards to business contacts like local primary schools?+
Absolutely. For business recipients, our technology reads their website, pictures their premises, adds their logo, and creates tailored letters for headteachers and local community partners.
See yours in a minute
Put in your website — our studio makes a card and postcard from your children's nursery to your customers. Free.
✨ Design my card