Personalised Cards and Direct Mail for Farm Shops
Turn local food lovers into lifelong regulars with printed cards, postcards and letters crafted specifically for your farm shop. Connect your shop or CRM to automatically send tailored birthday treats, seasonal produce announcements and genuine thank-yous straight to your customers' doormats. Every piece features personalised details, custom QR codes and seamless online tracking to help your farm shop grow.
Free to try · printing and UK postage included when you send
When farm shops send post
Six moments that work — each card written for the person it goes to.
New Farm Shop Member Welcome
Triggered automatically when a local customer registers for your loyalty scheme or orders a hamper.
“Hi Sarah, welcome to the family! Thank you for supporting our farm shop. Scan your unique code on your next visit to enjoy a complimentary slice of homemade cake and a pot of local jam in our tea room.”
VIP Local Customer Thank You
Sent after a customer reaches a spending milestone at your shop or deli counter.
“Dear Sarah, we wanted to personally thank you for supporting local farming this year. As a small token of our gratitude, bring this postcard in to enjoy 15% off your next counter order at our artisan butchery.”
Seasonal Hamper & Turkey Booking
Mailed in early autumn to prompt regular shoppers to book festive produce before slots fill up.
“Hello Sarah, Christmas prep is underway! Secure your free-range local turkey and festive hamper online before our order books close. Scan your personal QR code below to view your tailored festive menu and reserve your collection date today.”
We Miss You Win-Back
Sent when a registered shopper hasn't visited or ordered a veg box in 90 days.
“Hi Sarah, we’ve missed seeing you around the farm shop! Fresh seasonal asparagus and local strawberries have just arrived. Scan the code on this card to claim a £5 voucher off your next visit to our shop or cafe.”
Post-Visit Google Review Request
Sent to customers who recently picked up a click-and-collect order or hamper.
“Dear Sarah, thank you for choosing our farm shop for your recent order! If you enjoyed our produce, please scan the QR code below to leave us a quick Google review. It helps our family farm shop immensely!”
Local Business Catering Outreach
Sent to nearby offices and venues offering corporate hampers or event catering.
“Hello Sarah, treat your team to fresh local produce from our farm shop! Scan your code to see how we build corporate gift hampers and lunch platters tailored to your workplace, complete with your own logo printed on the box.”
Automated Connection to Your Shop
Connect your Shopify, HubSpot or POS system effortlessly via Zapier or our direct API to send cards without manual effort. Direct mail triggers automatically whenever a customer signs up, reaches a milestone or stops visiting.
Trackable Sales and QR Scans
Every postcard or letter includes a unique QR code linked to a personal landing page and offer code. Easily track scans, redeemed vouchers and review submissions in real time to measure your exact return on investment.
Fully Tailored to Every Shopper
We write in your authentic brand voice and print recipient-specific photos, maps or messages on every card. Premium print quality and included postage ensure your farm shop leaves a memorable, warm impression every time.
Questions farm shops ask
How does Personalized Marketing connect to my farm shop software?+
We integrate directly with popular platforms like Shopify and HubSpot, as well as Zapier or our custom API. You can also simply upload a spreadsheet of customer addresses whenever you wish to launch a campaign.
Are postage costs included in the service?+
Yes, every greeting card, A5 postcard and letter rate includes full printing, custom design generation and postage directly to your recipient's address across the UK.
How do the trackable QR codes and offer vouchers work?+
Each piece of post features a custom QR code unique to that recipient, directing them to a personal web page. You can offer unique discount codes, track visits and sales, or prompt customers to leave a Google review with a single tap.
Can I send B2B letters to local pubs, restaurants, or businesses?+
Yes, our system can scan business websites to generate letters featuring the prospect's actual logo, team photos, or premises. It is perfect for farm shops pitching wholesale produce, corporate hampers, or local catering.
See yours in a minute
Put in your website — our studio makes a card and postcard from your farm shop to your customers. Free.
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