Personalised Direct Mail for Independent Coffee Roasters
Connect your online store or CRM to send beautifully printed, tailored cards, postcards, and letters directly to your coffee subscribers and wholesale partners. From welcoming new bean subscribers to pitching independent cafés, each piece includes your recipient's details, dynamic QR codes, and custom tracking. Bring the tactile warmth of artisanal coffee to your customer communications automatically.
Free to try · printing and UK postage included when you send
Put in your website and see the card your coffee roastery would send — in about a minute.
Try it freeWhen coffee roasters send post
Six moments that work — each card written for the person it goes to.
Subscription Anniversary Thank You
Sent automatically when a subscriber reaches 12 months with your roastery.
“Hi Sarah, thank you for roasting with us for a whole year! To celebrate your coffee anniversary, scan the QR code below to claim a complimentary bag of our fresh single-origin micro-lot on your next renewal.”
Wholesale Café Prospecting
Sent to target local independent cafés, bakeries, and hotel managers.
“Hi Sarah, we love what you are doing at your site. We would love to supply your baristas with exceptional, ethically sourced roasts. Scan the QR code to order a free wholesale sample pack tailored for your espresso setup.”
Lapsed Subscriber Win Back
Triggered 60 days after a retail subscriber pauses or cancels their subscription.
“Hi Sarah, we miss brewing with you! Our roasters have just landed a stunning new seasonal espresso bean. Scan the code to restart your subscription today and enjoy a special treat on your next delivery.”
Seasonal Blend Announcement
Mailed to high-value retail buyers when new limited-edition coffees arrive.
“Hi Sarah, our Christmas festive blend has officially left the roaster! Packed with tasting notes of spiced plum and dark chocolate, scan your personal QR code to secure your bag before our small batch sells out.”
Post Purchase Review Request
Sent three weeks after a customer orders a batch of coffee beans online.
“Hi Sarah, we hope you are loving your recent coffee delivery! As an independent roastery, your feedback keeps us growing. Scan the QR code below to leave us a quick Google review and share your brew setup.”
VIP Wholesale Account Checkin
Sent annually to existing wholesale accounts to celebrate their partnership.
“Hi Sarah, thank you for serving our beans to your community this past year. We appreciate your partnership! Scan the QR code to book your free barista refresher session and complimentary equipment health check.”
Automated E-commerce and CRM Integration
Connect Shopify, HubSpot, or Zapier to trigger printed postcards or letters based on customer orders, subscription renewals, or wholesale pipeline stages.
Tailored Visuals for Wholesale Outreach
For business prospects, our system reads the recipient’s website to feature images of their venue, team, and logo on a custom postcard or letter.
Tracked QR Codes and Offers
Every piece of mail includes a personalised QR code leading to a custom landing page, allowing you to track scans, video views, and review submissions effortlessly.
Questions coffee roasters ask
How does the system integrate with our online coffee shop?+
You can connect your store using our Shopify app, Zapier integration, or API. Actions like new subscriptions, milestone orders, or cancelled plans can automatically trigger printed mailings without manual effort.
Is postage included in the service?+
Yes, all printing, personalisation, envelope packing, and Royal Mail postage are completely included in the automated workflow.
How do personalised letters work for wholesale café prospects?+
When you upload a business address or CRM lead, our platform automatically reviews their website to include photos of their shopfront, their logo, and relevant details right on the printed letter.
Can we track sales and reviews generated by the mailings?+
Yes, every card and letter features a unique QR code linked to a personal landing page. You can monitor scans, offer code redemptions, Google review clicks, and converted sales in real time.
See yours in a minute
Put in your website — our studio makes a card and postcard from your coffee roastery to your customers. Free.
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