/* Personalized Marketing — brand system */
:root{
  --ink:#0E1726; --ink-2:#16233A; --ink-3:#22314D;
  --paper:#FAF7F1; --paper-2:#F2ECE1; --line:#E4DCCD;
  --gold:#C9A253; --gold-2:#E9C77B; --gold-ink:#8A6524;
  --text:#1B2333; --muted:#5E6779; --white:#fff;
  --ok:#1F8A5B; --bad:#B4372F;
  --r:14px; --r-lg:22px;
  --shadow:0 1px 2px rgba(14,23,38,.06),0 8px 30px rgba(14,23,38,.08);
  --serif:"Fraunces",Georgia,"Times New Roman",serif;
  --sans:"Inter",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--text);font:16px/1.6 var(--sans)}
a{color:inherit}
img{max-width:100%;display:block}
.wrap{max-width:1180px;margin:0 auto;padding:0 20px}
h1,h2,h3{font-family:var(--serif);font-weight:600;letter-spacing:-.015em;line-height:1.12;margin:0 0 .5em}
h1{font-size:clamp(2.3rem,5.4vw,4.2rem)}
h2{font-size:clamp(1.7rem,3.4vw,2.6rem)}
h3{font-size:1.3rem}
p{margin:0 0 1em}
.eyebrow{font:600 .78rem/1 var(--sans);letter-spacing:.16em;text-transform:uppercase;color:var(--gold-ink)}
.lead{font-size:1.15rem;color:var(--muted);max-width:640px}

/* header */
.pm-head{position:sticky;top:0;z-index:50;background:rgba(250,247,241,.88);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.pm-head .wrap{display:flex;align-items:center;gap:24px;height:68px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font-family:var(--serif);font-weight:600;font-size:1.12rem;color:var(--ink)}
.brand img{width:34px;height:34px}
.brand small{display:block;font:500 .66rem/1 var(--sans);letter-spacing:.18em;text-transform:uppercase;color:var(--gold-ink);margin-top:3px}
.nav{display:flex;gap:22px;margin-left:auto;align-items:center}
.nav a{text-decoration:none;font-weight:500;font-size:.94rem;color:var(--text)}
.nav a:hover{color:var(--gold-ink)}
.menu-btn{display:none;margin-left:auto;background:none;border:1px solid var(--line);border-radius:10px;padding:8px 11px;font-size:1rem}
@media(max-width:900px){
  .nav{display:none;position:absolute;top:68px;left:0;right:0;flex-direction:column;align-items:stretch;gap:0;background:var(--paper);border-bottom:1px solid var(--line);padding:8px 20px 16px}
  .nav.open{display:flex}
  .nav a{padding:12px 0;border-bottom:1px solid var(--line)}
  .menu-btn{display:block}
}

/* buttons */
.btn{white-space:nowrap;display:inline-flex;align-items:center;justify-content:center;gap:8px;border-radius:999px;padding:13px 24px;font:600 .95rem/1 var(--sans);text-decoration:none;border:1px solid transparent;cursor:pointer;transition:transform .15s,box-shadow .15s,background .15s}
.btn:hover{transform:translateY(-1px)}
.btn-gold{background:linear-gradient(135deg,var(--gold-2),var(--gold));color:var(--ink);box-shadow:0 6px 20px rgba(201,162,83,.35)}
.btn-ink{background:var(--ink);color:var(--white)}
.btn-line{border-color:var(--ink);color:var(--ink);background:transparent}
.btn-ghost{border-color:rgba(255,255,255,.35);color:#fff;background:transparent}
.nav .btn{padding:10px 18px;color:var(--ink)}
.nav .btn-ink{color:#fff}

/* hero */
.hero{background:radial-gradient(1200px 500px at 85% -10%,rgba(201,162,83,.22),transparent 60%),var(--ink);color:#EEF1F6;padding:96px 0 110px;overflow:hidden}
.hero h1{color:#fff}
.hero h1 em{font-style:italic;color:var(--gold-2)}
.hero .lead{color:#B9C2D3}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:56px;align-items:center}
.hero-cta{display:flex;gap:12px;flex-wrap:wrap;margin:28px 0 22px}
.trust{display:flex;gap:18px;flex-wrap:wrap;font-size:.86rem;color:#98A3B8}
.trust span::before{content:"✓ ";color:var(--gold-2)}
@media(max-width:900px){.hero{padding:64px 0 72px}.hero-grid{grid-template-columns:1fr}}

/* stack visual */
.stack{position:relative;height:420px}
.stack .card{position:absolute;border-radius:16px;box-shadow:0 30px 60px rgba(0,0,0,.35);padding:22px;color:var(--ink);background:var(--paper)}
.stack .c1{width:68%;height:62%;left:0;top:8%;transform:rotate(-6deg);background:#fff}
.stack .c2{width:62%;height:56%;right:0;top:0;transform:rotate(5deg);background:var(--paper-2)}
.stack .c3{width:70%;height:52%;left:14%;bottom:0;background:linear-gradient(160deg,#fff,var(--paper));border:1px solid var(--line)}
.stack .tag{font:600 .7rem/1 var(--sans);letter-spacing:.14em;text-transform:uppercase;color:var(--gold-ink)}
.stack .big{font-family:var(--serif);font-size:1.5rem;margin:10px 0 6px}
.stack .qr{position:absolute;right:18px;bottom:18px;width:54px;height:54px;border-radius:8px;background:repeating-conic-gradient(var(--ink) 0 25%,#fff 0 50%) 0 0/12px 12px}
@media(max-width:900px){.stack{height:320px}}

/* sections */
section{padding:88px 0}
.sec-head{max-width:720px;margin-bottom:44px}
.alt{background:var(--paper-2)}
.dark{background:var(--ink);color:#DDE3EE}
.dark h2,.dark h3{color:#fff}
.dark .lead{color:#AAB4C6}
.grid{display:grid;gap:22px}
.g2{grid-template-columns:repeat(2,1fr)}
.g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}
@media(max-width:980px){.g3,.g4{grid-template-columns:repeat(2,1fr)}}
@media(max-width:640px){.g2,.g3,.g4{grid-template-columns:1fr}section{padding:64px 0}}
.tile{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:28px;box-shadow:var(--shadow)}
.tile .ic{width:44px;height:44px;border-radius:12px;display:grid;place-items:center;background:var(--ink);color:var(--gold-2);font-size:1.2rem;margin-bottom:16px}
.tile p{color:var(--muted);margin:0}
.tile a.more{display:inline-block;margin-top:14px;font-weight:600;color:var(--gold-ink);text-decoration:none}
.dark .tile{background:var(--ink-2);border-color:var(--ink-3);box-shadow:none}
.dark .tile p{color:#A9B3C5}

.steps{counter-reset:s}
.step{position:relative;padding-left:64px}
.step::before{counter-increment:s;content:counter(s,decimal-leading-zero);position:absolute;left:0;top:-2px;font-family:var(--serif);font-size:2rem;color:var(--gold)}

.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;text-align:center}
.stats b{display:block;font-family:var(--serif);font-size:2.6rem;color:var(--gold-2);font-weight:600}
@media(max-width:700px){.stats{grid-template-columns:repeat(2,1fr)}}

.chips{display:flex;flex-wrap:wrap;gap:10px}
.chip{border:1px solid var(--line);background:#fff;border-radius:999px;padding:8px 15px;font-size:.9rem;text-decoration:none}
.chip:hover{border-color:var(--gold)}

/* pricing */
.price{display:flex;flex-direction:column}
.price .amt{font-family:var(--serif);font-size:2.6rem;color:var(--ink);margin:8px 0}
.price .amt small{font:500 .9rem var(--sans);color:var(--muted)}
.price ul{list-style:none;padding:0;margin:16px 0 24px;flex:1}
.price li{padding:7px 0 7px 26px;position:relative;border-bottom:1px dashed var(--line);font-size:.95rem}
.price li::before{content:"✓";position:absolute;left:2px;color:var(--gold-ink);font-weight:700}
.price.featured{border:2px solid var(--gold);position:relative}
.price.featured::after{content:"Most popular";position:absolute;top:-13px;left:28px;background:var(--gold);color:var(--ink);font:700 .72rem/1 var(--sans);letter-spacing:.08em;padding:7px 12px;border-radius:999px;text-transform:uppercase}

table.cmp{width:100%;border-collapse:collapse;background:#fff;border-radius:var(--r);overflow:hidden}
.cmp th,.cmp td{padding:14px 16px;border-bottom:1px solid var(--line);text-align:left;font-size:.95rem}
.cmp th{background:var(--ink);color:#fff;font-weight:600}
.cmp td.y{color:var(--ok);font-weight:700}.cmp td.n{color:var(--muted)}
.tbl-wrap{overflow-x:auto}

/* faq */
details{border-bottom:1px solid var(--line);padding:18px 0}
summary{cursor:pointer;font-weight:600;font-size:1.05rem;list-style:none}
summary::after{content:"+";float:right;color:var(--gold-ink);font-size:1.3rem;line-height:1}
details[open] summary::after{content:"–"}
details p{color:var(--muted);margin:12px 0 0}

/* cta band */
.band{background:linear-gradient(135deg,var(--ink),var(--ink-3));color:#fff;border-radius:28px;padding:56px;display:flex;gap:24px;align-items:center;justify-content:space-between;flex-wrap:wrap}
.band h2{color:#fff;margin:0}
@media(max-width:640px){.band{padding:34px 24px}}

/* forms */
.form{max-width:440px;margin:0 auto;background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:34px;box-shadow:var(--shadow)}
label{display:block;font-weight:600;font-size:.88rem;margin:14px 0 6px}
input,select,textarea{width:100%;padding:12px 14px;border:1px solid var(--line);border-radius:10px;font:inherit;background:#fff}
input:focus,select:focus,textarea:focus{outline:2px solid var(--gold-2);border-color:var(--gold)}
.msg{padding:12px 14px;border-radius:10px;margin:12px 0;font-size:.92rem}
.msg.err{background:#FBEAE8;color:var(--bad)}.msg.ok{background:#E6F4EC;color:var(--ok)}

/* legal / prose */
.prose{max-width:780px}
.prose h2{font-size:1.5rem;margin-top:2em}
.prose li{margin:.4em 0}

/* footer */
.pm-foot{background:var(--ink);color:#9AA5B9;padding:64px 0 30px;font-size:.92rem}
.pm-foot .cols{display:grid;grid-template-columns:1.3fr repeat(4,1fr);gap:28px}
.pm-foot h4{color:#fff;font:600 .8rem/1 var(--sans);letter-spacing:.14em;text-transform:uppercase;margin:0 0 14px}
.pm-foot a{display:block;text-decoration:none;padding:4px 0}
.pm-foot a:hover{color:var(--gold-2)}
.pm-foot .brand{color:#fff}
.pm-foot .legal{border-top:1px solid var(--ink-3);margin-top:40px;padding-top:20px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;font-size:.82rem}
@media(max-width:800px){.pm-foot .cols{grid-template-columns:1fr 1fr}}

.skip{position:absolute;left:-9999px}.skip:focus{left:12px;top:12px;z-index:100;background:#fff;padding:8px 12px;border-radius:8px}
.nav a[aria-current="page"]{color:var(--gold-ink)}
.pm-head-dark{background:rgba(14,23,38,.92);border-bottom-color:var(--ink-3)}
.pm-head-dark .brand,.pm-head-dark .nav a{color:#E8ECF3}
.pm-head-dark .nav .btn-gold{color:var(--ink)}
.pm-head-dark .menu-btn{color:#fff;border-color:var(--ink-3)}
@media(max-width:900px){.pm-head-dark .nav{background:var(--ink);border-bottom-color:var(--ink-3)}.pm-head-dark .nav a{border-bottom-color:var(--ink-3)}}
.ticks{list-style:none;padding:0;margin:0}
.ticks li{padding:10px 0 10px 28px;position:relative;border-bottom:1px dashed var(--line)}
.ticks li:last-child{border-bottom:0}
.ticks li::before{content:"✓";position:absolute;left:2px;color:var(--gold-ink);font-weight:700}
.dark .ticks li{border-bottom-color:var(--ink-3)}
.prose a{color:var(--gold-ink)}
.prose h3{font-size:1.15rem;margin-top:1.6em}
.prose .cmp td,.prose .cmp th{vertical-align:top}

/* auth pages */
.auth{display:grid;grid-template-columns:1fr 1fr;min-height:calc(100vh - 68px)}
.auth .side{background:radial-gradient(800px 400px at 80% 0%,rgba(201,162,83,.25),transparent 60%),var(--ink);color:#C9D1DF;padding:72px 56px;display:flex;flex-direction:column;justify-content:center}
.auth .side h2{color:#fff}
.auth .main{display:flex;align-items:center;justify-content:center;padding:56px 20px}
.auth .form{box-shadow:none;border:0;background:transparent;padding:0;width:100%;max-width:420px}
.auth .form h1{font-size:2.2rem}
.auth .sub{color:var(--muted);margin-bottom:10px}
.auth .alt-link{margin-top:20px;color:var(--muted);font-size:.95rem}.auth .alt-link a{color:var(--gold-ink);font-weight:600}
.check{display:flex;gap:10px;align-items:flex-start;font-weight:400;font-size:.9rem;color:var(--muted)}
.check input{width:auto;margin-top:4px;accent-color:#8A6524}
@media(max-width:900px){.auth{grid-template-columns:1fr}.auth .side{order:2;padding:48px 24px}}
@media(max-width:640px){.seg{display:flex;width:100%}.seg button{flex:1;padding:10px 8px;font-size:.85rem}}